about
ME, IN A NUTSHELL
About Me
What I've Done
What I Can Do
for you
I’m a conceptual storyteller. I work as a Brander, Strategist, Copywriter and Art Director.
I like to think of myself as an analytical but positive thinker! I’m driven and solution-minded. Curious about how, why and what makes people move, and about their interaction with products, services or places. I like to research and consider ‘the bigger picture’ of your brand, business, service or product. Before delving into the finer details that lead to the branding, visual storytelling and communication.
Sustainability is the future and a topic that lies very close to my heart! As a creative, I wish to support brands, products, services, places or persons who contribute to more conscious living. I truly aim to create proposals that are meaningful and valid in the long-term, capturing the core essence of your mission and values. I don’t do quick fixes and I create more than just ‘a trendy look & feel’, by transforming your mission and values into creative and fitting solutions.
I have work experience in the fashion & lifestyle industry, both in the production management and styling of events, programs and (large scale) productions such as Amsterdam Fashion Week and fairs including ModeFabriek. In the past few years I succeeded in diverse roles for &Other Stories Amsterdam gaining knowledge and insights in customer demand, sales and retail logistics.
In addition, I have developed several creative campaign proposals as a Brander, Communication Strategist and Art Director. Designing brand identities, producing video clips and photoshoots for well known businesses and small fashion labels like RTW womenswear label ByBrown. You will find all the ins and outs on these projects in my portfolio.
In February 2020, I founded Tiger of Fire, the Agency, my Branding, Communication & PR Consultancy serving small and boutique (retail) businesses, brands, unique services and artists.
As a Brander, Strategist, Copywriter and Art Director, I design and create work for print, online and retail environments. My service may include for instance the creation of your branding or developing the tools and structure for a clear communication strategy. I’ll help you show your customers or public what you create, what you offer or what you represent. So you know how- and what to do next, in order to make your brand, product or service a success!
I'm a freelancer but I’m most certainly a team player. I genuinely believe that joining forces through collaboration will make you go bigger, better and further; a key to success. That's why I co-create with talented photographers and video makers or graphic designers and illustrators to guarantee the best end result.
Curious about what I can do specifically for you? Please don’t hesitate to contact me. I’m always available for a chat over a cup of tea!